Blog

Home / Blog

See more
sticky contact button

PRE-EDITING AND POST-EDITING

July 19th, 2021|MACHINE TRANSLATION: PRESENT AND EVOLUTION|

PRE-EDITING AND POST-EDITING IN MACHINE TRANSLATION The unstoppable arrival of automatic translation engines marks a paradigm shift in the sector and also in translators’ work processes. Just as computer-assisted translation (CAT) tools represented a quantum leap and a change in workflow, translation engines also substantially change the way translators work, [...]

Nelson Mandela International Day

July 19th, 2021|VARIOUS|

Nelson Mandela International Day 2021 "It is easy to break down and destroy. The heroes are those who make peace and build.” - Nelson Mandela Nelson Rolihlahla Mandela was South Africa’s first democratically elected president. Before his election in 1994, he was an active participant in anti-apartheid activities, serving [...]

World Environment Day

June 28th, 2021|VARIOUS|

World Environment Day On 15th December 1977, the United Nations (UN) established that every 5th June would be commemorated as World Environment Day. However, this day has been celebrated since 1974, since, two years earlier, the United Nations Conference on the Human Environment (UNCED), also known as the Stockholm [...]

Life from Tragedy

June 10th, 2021|VARIOUS|

Life from Tragedy – The organ donation process When someone dies, a life is irretrievably lost. Yet, the very tragedy of death itself can bring life to not just one, but many people. Spain is a case in point. Not only has it been the word leader in [...]

World Book Day

April 23rd, 2021|VARIOUS|

Today, World Book Day is sponsored by UNESCO and celebrated in more than 100 countries across the globe, but did you know that the idea itself – and the very first Book Day – is a Spanish invention? The Valencia-born writer Vicente Clavel Andrés came up with the [...]

The clock is ticking…

March 25th, 2021|VARIOUS|

The pandemic has forever upended the way people do work Where is your mind? Is it engrossed in the task at hand? The pandemic has forever upended the way people do work. While many companies will no doubt recall their employees to their offices at some (still unpredictable) [...]

Saint Patrick’s Day

March 17th, 2021|VARIOUS|

Saint Patrick, the man behind the holiday Saint Patrick is well known as a patron saint of Ireland. So many legends surround his life that the truth is not easily found, however it is known that he was neither Irish nor ever formally canonised. He is believed to [...]

International Women’s Day

March 8th, 2021|VARIOUS|

Let’s celebrate International Women’s Day History International Women's Day (IWD) is celebrated on 8 March around the world. Serving as a focal point for in the movement for women's rights, it’s a day when women receive the recognition they are often denied for their achievements without regard to their [...]

The vision ahead

February 16th, 2021|VARIOUS|

The pharma industry Just like most of the pharma industry, Norak Pharma does not have time to approach the road ahead in a slow step-by-step approach. This is because the digital explosion in Pharma is already upon us. Patient focused medicines and market changes with product competition are [...]

New words and old words

February 15th, 2021|VARIOUS|

New words and old words made new The tumultuous changes that humanity has undergone over the past year have forever altered not only the way we live, work and relate with our family, friends, and co-workers, but also how we experience and talk about this new reality. The [...]

Transcreation

January 27th, 2021|VARIOUS|

While a translator has to know the intricacies of a language... ... a transcreation professional has to know, not only the intricacies of the language, but also the socio-cultural context of the place where we want to launch our products and services. Transcreation preserves the original intention, context, [...]

Upskilling for the future

December 14th, 2020|VARIOUS|

Upskilling for the future - The COVID-19 crisis The COVID-19 crisis is causing massive job losses, and many workers realise that the jobs they had will never come back. Many people working in the hospitality industry, store workers and other businesses that were just about managing to survive [...]

The importance of transcreation in marketing

November 19th, 2020|VARIOUS|

Well said! The importance of transcreation in marketing When it comes to transforming marketing materials into different languages, translation becomes a combination of art and science. As well as the images chosen, the power of words is crucial to creating high-impact, awesome advertisements. This work requires more than translation skills. [...]

Norak Group signs collaboration agreement

November 10th, 2020|VARIOUS|

Norak Group signs collaboration agreement with Centro San Camilo to subsidize studies and training Noraktrad S.L. and the San Camilo Camilos Center-Center for Health Humanization, have signed a collaboration agreement through which Norak will subsidize part of the Foundation's postgraduate scholarships. The San Camilo Center has a residence [...]

Don’t look down

October 18th, 2020|VARIOUS|

Whichever way you look at it, there’s a hard winter ahead. Nobody can predict what is coming. That’s why I decided to get away, feel the wind in my hair and the sun on my face, and hike in the stunning national parks of Asturias. This autonomous region is [...]

APPLYING VAR TO VAR

October 8th, 2020|VARIOUS|

APPLYING VAR TO VAR. No likelihood of confusion between “VAR” trademarks given its descriptive character In Norak we are proud to share this article from our client and friend Juan Botella IP Legal y Asociados regarding one of the most polemic themes in football. Even in the king [...]

International Day of Translation

October 1st, 2020|VARIOUS|

Today it’s a party at Norak! It’s September the 30th and we celebrate the International Day of Translation, commemorating the death of St. Jerome of Stridon, translator of the Bible and patron saint of translators. Therefore, we would like to pay tribute to this profession. Besides of being one of [...]

International Day of Sign Languages – 23 September 2020

September 23rd, 2020|VARIOUS|

According to the World Health Organisation, there are around 72 million deaf people in the world, and this number is increasing. The World Federation of the Deaf estimates that some 80% of these people live in the developing world and that they use more than 300 different sign languages. [...]

Waiting for a vaccine

September 21st, 2020|VARIOUS|

I’m not a doctor, and I have no medical qualifications whatsoever, but I do try to base my beliefs and actions on scientific evidence and reason. I, like many other people, hope that scientists will soon find a safe, effective vaccine and that they will be able to produce [...]

New day, new world

September 15th, 2020|VARIOUS|

Covid-19 has shaken the world, but not like an earthquake or a hurricane. Earthquakes and hurricanes devastate and kill, but when they are over, we pick up the pieces and rebuild somewhere else, or in the same place but with deeper foundations. This is different. With this virus, there’s [...]

The power of the nudge

August 10th, 2020|VARIOUS|

The nudge is a technique devised by Nobel Prize winner Richard Thaler used by governments and other organisations to change people’s behaviour in a simple, low-cost way. It was originally applied in behavioural economics, but nudges are now used in a variety of fields to lead people toward desirable [...]

Learn a new skill for a stronger mind

July 28th, 2020|VARIOUS|

We all want to live long, happy, and healthy lives, but reaching a ripe old age fit as a fiddle takes some work. As well as basic care for our bodies and minds like physical exercise and healthy eating, doctors and psychologists agree that the best way to avoid [...]

Get ready for your online appearance

July 13th, 2020|VARIOUS|

Many of my PMs have mentioned that their companies are allowing them to work from home until September. This measure is sure to be a great help to everyone with family responsibilities. So many aspects of our lives have been turned upside down, and juggling dependent children, elderly relatives [...]

Symbols of slavery

June 29th, 2020|VARIOUS|

In the throes of a pandemic, the Black Lives Matter movement has experienced unprecedented impetus in its fight for freedom, liberation, and justice. Poverty, among other factors, has caused the black community to be worse hit by COVID-19 than some other groups. Still, despite the danger of infection, the [...]

Get on your bike and ride

June 22nd, 2020|VARIOUS|

The extraordinary measures to tame the Covid-19 pandemic are almost over. Staying at home may have been hell for some, it was a godsend for me. While some whinged about their lock-down hairdos and spent all day slouching on the sofa watching Netflix, I signed up for a lifestyle and [...]

25 years GB School

June 14th, 2020|VARIOUS|

On June 13th 2020, GB-School / Language Consulting celebrates its 25th anniversary and looks back on many interesting and eventful years! Founded in 1995 by Managing Director Gavin Bryson, who started as a “language trainer“, the company has developed steadily over the years and has continued to broaden and [...]

Time to cover up

June 1st, 2020|VARIOUS|

We are being asked to cover our faces to prevent the pandemic, which is inconvenient and stuffy, but hardly a sacrifice. People have always worn for ceremonies or for religious or for fun at celebrations and to even scare the enemy during wars. Some workers are already used to [...]

Quality is our language

May 8th, 2020|NORAK QUALITY INDICATORS, VARIOUS|

Norak once again achieves recertification for the ISO 9001:2015 and ISO 17100:2015 standards, passing with flying colours an audit carried out by the certification body TÜV Rheinland. This year, as well as annual monitoring audits, it was time to go through the process of re-certifying our quality assurance system. [...]

Twenty-first-century recluses

April 15th, 2020|VARIOUS|

First of all, congratulations to you for staying in and protecting our health services and our seniors. Despite reports of ‘covidiots’ who go out and make fools of themselves, the vast majority of the world is staying in, tired of staring at computer and TV screens. You might be [...]

Striving for Global Economic Solidarity

April 15th, 2020|VARIOUS|

The Chamber of Commerce is an association that aims to promote networking businessmen and protect the interests of its members. These business communities usually called “Board of trade", consist of members; business owners who share a location or interest, but may also have an international reach. Members elect representatives [...]

This too shall pass

April 4th, 2020|VARIOUS|

It’s pointless to talk about political responses to Covid-19. Things are changing by the hour and we are already bombarded with up-to-the-minute information on the radio, television and online. Around-the-clock news channels are feeding our hunger to learn about every new measure, success and failure, death and recovery, as [...]

Working together towards a coronavirus-free future

March 31st, 2020|VARIOUS|

On a global scale, pharmaceutical and biotechnology companies are working around the clock with governments to discuss the COVID-19 epidemic. The need for translations is greater now more than ever before to ease adjustments to support vaccine developments, handle the demand, and possible obstacles to drug supply chains. It [...]

Telecommuting our new reality

March 24th, 2020|VARIOUS|

COVID-19 the Coronavirus Pandemic has forced employers to send employees home, working in office is no longer a viable option. Telecommuting simply refers to the practice of exercising one’s job outside the company’s office. Telecommuting can refer to different categories such as remote work, virtual jobs, or work from home [...]

Fit to translate

March 19th, 2020|VARIOUS|

Sedentary jobs involve sitting at a desk and only very minor physical activity. Although translators and project managers are the equivalent of intellectual body builders, we don’t get to move about much at work, and our lifestyles may be putting us at risk of developing health issues like premature [...]

Coronavirus will not halt operations Norak

March 9th, 2020|VARIOUS|

Dear customers and friends, We would like to inform you that, as to the Corona crisis emerged, the Norak group has started making preparations for weeks in case that our working centers would need to be closed should the situation get worse. We have taken the appropriate measures to [...]

Translations kick-starting your race to industry 4.0

March 5th, 2020|VARIOUS|

In today´s digital age, technology has become omnipresent. We use it to function daily. Its continuous and ever growing integration in our lives is only going to escalate with time. This presence is especially felt in the way our economy operates. Consumer behavior is immensely impacted by digital technology; [...]

Arriving at night

February 28th, 2020|VARIOUS|

These days, many people choose to stay in holiday apartments when they travel, attracted by the extra space and the home-from-home experience. The choice is enormous, and it’s fun finding the perfect pad on the internet. My main reason for choosing apartments when I travel with my girlfriends is [...]

SUSTAINABLE AND PROFITABLE

January 29th, 2020|VARIOUS|

Energy efficiency and emissions, recycling… whether you’re a sole trader, a small company or a consumer, these are matters of the utmost importance. I suspect that translators these days are far more environmentally friendly than we were 20 years ago. Not so long ago, I had to go to [...]

WINTER WARMERS

January 29th, 2020|VARIOUS|

The invention of the refrigerator and the widespread availability of ice gave the world a taste for cold drinks. We all take ice cubes for granted, but I can assure you that when travelling to places where the ice is either dangerous to drink or just not available, I [...]

TRANSLATION AND THE GLOBAL CUSTOMER XPERIENCE

January 29th, 2020|VARIOUS|

In a digital age dominated by a new generation with the attention span of a gnat, it is hardly surprising that customer engagement is the subject of endless research and scientific analysis. Every decision to purchase we make is designed to be an end-to-end journey to satisfaction and providing [...]

NORAK CONCRETA 2019

November 21st, 2019|VARIOUS|

Norak Group Portugal, is at Concreta 2019, the industry’s largest national event in the area of construction, architecture, design and engineering of the future, from 21 to 24 November, based in Leça da Palmeira, Porto. Rafael Montes and Fernanda García Salgueiro,  will play an important role, as they will represent Norak Group, [...]

EMBRACING AUTUMN

October 29th, 2019|VARIOUS|

Traces of summer linger long in southern climes. The beaches are still bright with parasols in late October, and bathers still splash happily in our calm Mediterranean waters still warm from the summer sun. Tourists fill the pavement cafés, sipping coffee as they soak up the autumn [...]

REUNION AT THE CHAMBER OF COMMERCE

October 23rd, 2019|VARIOUS|

Reunion at the Chamber Of Commerce in Timisoara Timisoara's Chamber of Commerce describes itself as an autonomous organization helping its 725 members by promoting their interests and leading them to successfully compeed in today’s economy. Founded in 1850, the Chamber of Commerce worked from various locations throughout the [...]

TINY TIPS FOR TIME MANAGEMENT

October 17th, 2019|VARIOUS|

We’re all busy translating, but self-employment requires effective strategies for self-management and productivity Here are a few tips for making the day go smoothly. Start your day the organised way Spend the first fifteen minutes of each day planning your schedule. Allocate and prioritise your tasks so that [...]

SPANISH CHAMBER OF COMMERCE

September 15th, 2019|VARIOUS|

SPANISH CHAMBER OF COMMERCE IN HONG KONG Norak Asia Pacific has a meeting with the president of the Spanish Chamber of Commerce in Hong Kong, Marisa Flores, along with the Senior Trade Commissioner of Spain Cristina Teijelo and the new secretary general of the Chamber Andrea Rojas. We [...]

XENOGLOSSOPHOBIA

August 19th, 2019|VARIOUS|

How about xenoglossophobia? We’ve all heard of agoraphobia, claustrophobia and arachnophobia… but how about xenoglossophobia? Since this is a translation blog, I guess it’s something that doesn’t affect you, because xenoglossophobia is actually the fear of foreign languages. It is considered a specific phobia and is thought to [...]

GASLIGHTING

August 16th, 2019|VARIOUS|

ARE YOU LOSING YOUR MIND? There hasn’t been much time for fun this summer. It’s been a never-ending stream of urgent translation jobs and high temperatures. The beach might be five minutes away, but August is here, and I haven’t set foot on the sand. Nevertheless, I’ve still [...]

DON’T MESS UP!

August 6th, 2019|VARIOUS|

The world’s greatest thinkers The world’s greatest thinkers and philosophers, self-help book authors, teachers and parents all urge us not to take our mistakes too seriously. The idea is that we should learn from our mistakes and accept them as part of life’s mysterious way of turning us [...]

INTERVIEW WITH CREDIT-MANAGER MAGAZINE

July 25th, 2019|VARIOUS|

INTERVIEW WITH CREDIT-MANAGER MAGAZINE & STEPHAN OELLER, PRESIDENT OF NORAK TRANSLATIONS The demands placed on credit management are being also changed by the advancing globalization of the Economy. One aspect, for example, is the increasing communication with international customers, partners and service providers – which in turn leads [...]

SHHHH! YOU’LL SCARE THE BIRDS!

July 9th, 2019|VARIOUS|

Spanish festivals Spanish festivals are noisy affairs. The bands are loud; the people are noisy. Many of these celebrations culminate in massive firework displays. Barrages of rockets, helicopters and cones shoot up into the night sky, reverberating through the streets and sending the local dogs into a frenzy [...]

JOINT EXPANSION IN ITALY

July 1st, 2019|VARIOUS|

Joint venture between the language service providers Noraktrad and Dos Mundos Joint venture between the language service providers Noraktrad and Dos Mundos The two international language service providers Noraktrad and dos mundos are expanding together in Italy. The two managing directors Dr. Stephan Oeller (Noraktrad) and Thomas Döring [...]

LA ETERNIDAD DE PAULA

May 17th, 2019|VARIOUS|

“LA ETERNIDAD DE PAULA” SPONSORED BY NORAKTRAD The short film “La eternidad de Paula” sponsored by Norak Group, an international translation services provider led by Stephan Oeller and Manuela Maza, has been selected by the Official Jury of the “Festival Internacional de Cine y Televisión Reino de León” as the [...]

NORAK GROUP INVESTS IN COMMUNICATIONS AGENCY

April 24th, 2019|VARIOUS|

International communications to be pooled The Norak Group has a new member: the international translation services provider Noraktrad, based in Madrid, has acquired a stake in the German communications agency mediamixx, based in Kleve (Lower Rhine region). “We want to pool communications for our group through mediamixx. We have [...]

GALA 2019

March 27th, 2019|VARIOUS|

GALA 2019 CONFERENCE IN MUNICH Norak was present at GALA – Globalization and Localization Association Conference from 24th – 27th March. We attended numerous conferences, workshops, networked and shared experiences with other companies from the language services industry. The main topics at this GALA were the challenges of [...]

NORAK meets ICT and logistiek

February 13th, 2019|VARIOUS|

ICT & Logistiek Latests trends and innovation worldwide on Transport, Distribution, Supply Chain, Analytics and Automation. ICT & Logistiek is the leading annual event where you can find the (IT) solutions you need to set up and perform your logistical processes efficiently and effectively. A visit to ICT [...]

NORAK MEETS TCWORLD IN STUTTGART

February 13th, 2019|VARIOUS|

TEKOM/ TCWORLD CONFERENCE This week from 13th to 15th November Norak is visiting TEKOM/ TCWORLD CONFERENCE, a trade show that offers premium content from the world of technical communication. The international speakers are selected by independent tekom committees and are evaluated to ensure maximum topicality, relevance and quality [...]

NEW YEAR’S RECEPTION OF THE GERMAN CHAMBER OF COMMERCE

February 13th, 2019|VARIOUS|

NORAK ATTENDS THE NEW YEAR’S RECEPTION OF THE GERMAN CHAMBER OF COMMERCE FOR SPAIN Norak attended one of the most representative events of the German Chamber of Commerce for Spain Yesterday the German Chamber of Commerce for Spain held one of its most important events: its well-known New [...]

Norak group has joined GALA

February 13th, 2019|NORAK QUALITY INDICATORS, VARIOUS|

GALA - THE GLOBALIZATION AND LOCALIZATION ASSOCIATION GALA (Globalization and Localization Association) is one of the most significant associations in our sector. Norak Group, an international purveyor of translation services, has become a member of the Globalization and Localization Association (GALA). This association develops linguistic resources, provides skill-learning [...]

Ask us for a translation quote:

quick, simple and no obligation.

REQUEST A QUOTE