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Upskilling for the future
Upskilling for the future - The COVID-19 crisis The COVID-19 crisis is causing massive job losses, and many workers realise that the jobs they had will never come back. Many people working in the hospitality industry, store workers and other businesses that were just about managing to survive [...]
The importance of transcreation in marketing
Well said! The importance of transcreation in marketing When it comes to transforming marketing materials into different languages, translation becomes a combination of art and science. As well as the images chosen, the power of words is crucial to creating high-impact, awesome advertisements. This work requires more than translation skills. [...]
Norak Group signs collaboration agreement
Norak Group signs collaboration agreement with Centro San Camilo to subsidize studies and training Noraktrad S.L. and the San Camilo Camilos Center-Center for Health Humanization, have signed a collaboration agreement through which Norak will subsidize part of the Foundation's postgraduate scholarships. The San Camilo Center has a residence [...]
Don’t look down
Whichever way you look at it, there’s a hard winter ahead. Nobody can predict what is coming. That’s why I decided to get away, feel the wind in my hair and the sun on my face, and hike in the stunning national parks of Asturias. This autonomous region is [...]
APPLYING VAR TO VAR
APPLYING VAR TO VAR. No likelihood of confusion between “VAR” trademarks given its descriptive character In Norak we are proud to share this article from our client and friend Juan Botella IP Legal y Asociados regarding one of the most polemic themes in football. Even in the king [...]
International Day of Translation
Today it’s a party at Norak! It’s September the 30th and we celebrate the International Day of Translation, commemorating the death of St. Jerome of Stridon, translator of the Bible and patron saint of translators. Therefore, we would like to pay tribute to this profession. Besides of being one of [...]
International Day of Sign Languages – 23 September 2020
According to the World Health Organisation, there are around 72 million deaf people in the world, and this number is increasing. The World Federation of the Deaf estimates that some 80% of these people live in the developing world and that they use more than 300 different sign languages. [...]
Waiting for a vaccine
I’m not a doctor, and I have no medical qualifications whatsoever, but I do try to base my beliefs and actions on scientific evidence and reason. I, like many other people, hope that scientists will soon find a safe, effective vaccine and that they will be able to produce [...]
New day, new world
Covid-19 has shaken the world, but not like an earthquake or a hurricane. Earthquakes and hurricanes devastate and kill, but when they are over, we pick up the pieces and rebuild somewhere else, or in the same place but with deeper foundations. This is different. With this virus, there’s [...]
The power of the nudge
The nudge is a technique devised by Nobel Prize winner Richard Thaler used by governments and other organisations to change people’s behaviour in a simple, low-cost way. It was originally applied in behavioural economics, but nudges are now used in a variety of fields to lead people toward desirable [...]
