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Life from Tragedy
Life from Tragedy – The organ donation process When someone dies, a life is irretrievably lost. Yet, the very tragedy of death itself can bring life to not just one, but many people. Spain is a case in point. Not only has it been the word leader in [...]
World Book Day
Today, World Book Day is sponsored by UNESCO and celebrated in more than 100 countries across the globe, but did you know that the idea itself – and the very first Book Day – is a Spanish invention? The Valencia-born writer Vicente Clavel Andrés came up with the [...]
The clock is ticking…
The pandemic has forever upended the way people do work Where is your mind? Is it engrossed in the task at hand? The pandemic has forever upended the way people do work. While many companies will no doubt recall their employees to their offices at some (still unpredictable) [...]
Saint Patrick’s Day
Saint Patrick, the man behind the holiday Saint Patrick is well known as a patron saint of Ireland. So many legends surround his life that the truth is not easily found, however it is known that he was neither Irish nor ever formally canonised. He is believed to [...]
International Women’s Day
Let’s celebrate International Women’s Day History International Women's Day (IWD) is celebrated on 8 March around the world. Serving as a focal point for in the movement for women's rights, it’s a day when women receive the recognition they are often denied for their achievements without regard to their [...]
The vision ahead
The pharma industry Just like most of the pharma industry, Norak Pharma does not have time to approach the road ahead in a slow step-by-step approach. This is because the digital explosion in Pharma is already upon us. Patient focused medicines and market changes with product competition are [...]
New words and old words
New words and old words made new The tumultuous changes that humanity has undergone over the past year have forever altered not only the way we live, work and relate with our family, friends, and co-workers, but also how we experience and talk about this new reality. The [...]
Transcreation
While a translator has to know the intricacies of a language... ... a transcreation professional has to know, not only the intricacies of the language, but also the socio-cultural context of the place where we want to launch our products and services. Transcreation preserves the original intention, context, [...]
Upskilling for the future
Upskilling for the future - The COVID-19 crisis The COVID-19 crisis is causing massive job losses, and many workers realise that the jobs they had will never come back. Many people working in the hospitality industry, store workers and other businesses that were just about managing to survive [...]
The importance of transcreation in marketing
Well said! The importance of transcreation in marketing When it comes to transforming marketing materials into different languages, translation becomes a combination of art and science. As well as the images chosen, the power of words is crucial to creating high-impact, awesome advertisements. This work requires more than translation skills. [...]
