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Upskilling for the future

December 14th, 2020|Blog, Press room - EN, Uncategorized|

Upskilling for the future - The COVID-19 crisis The COVID-19 crisis is causing massive job losses, and many workers realise that the jobs they had will never come back. Many people working in the hospitality industry, store workers and other businesses that were just about managing to survive [...]

The importance of transcreation in marketing

November 19th, 2020|Blog, Press room - EN, Uncategorized|

Well said! The importance of transcreation in marketing When it comes to transforming marketing materials into different languages, translation becomes a combination of art and science. As well as the images chosen, the power of words is crucial to creating high-impact, awesome advertisements. This work requires more than translation skills. [...]

Norak Group signs collaboration agreement

November 10th, 2020|Blog, Press room - EN, Uncategorized|

Norak Group signs collaboration agreement with Centro San Camilo to subsidize studies and training Noraktrad S.L. and the San Camilo Camilos Center-Center for Health Humanization, have signed a collaboration agreement through which Norak will subsidize part of the Foundation's postgraduate scholarships. The San Camilo Center has a residence [...]

International Day of Translation

October 1st, 2020|Blog, Press room - EN, Uncategorized|

Today it’s a party at Norak! It’s September the 30th and we celebrate the International Day of Translation, commemorating the death of St. Jerome of Stridon, translator of the Bible and patron saint of translators. Therefore, we would like to pay tribute to this profession. Besides of being one of [...]

International Day of Sign Languages – 23 September 2020

September 23rd, 2020|Blog, Press room - EN, Uncategorized|

According to the World Health Organisation, there are around 72 million deaf people in the world, and this number is increasing. The World Federation of the Deaf estimates that some 80% of these people live in the developing world and that they use more than 300 different sign languages. [...]

The power of the nudge

August 10th, 2020|Blog, Press room - EN, Uncategorized|

The nudge is a technique devised by Nobel Prize winner Richard Thaler used by governments and other organisations to change people’s behaviour in a simple, low-cost way. It was originally applied in behavioural economics, but nudges are now used in a variety of fields to lead people toward desirable [...]

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